“The sale of my property was a complicated case. Melvin handled the transaction from the beginning till completion and closed the deal within the tight time frame.”
★★★★★
Customer
Property Seller
ERA Senior Marketing Director · CEA R026686A
Let me make things happen for your property move.
With more than 15 years of experience, Melvin Tan has helped owners, home-seekers and investors buy, sell, rent and restructure Singapore property across 500+ closed transactions, with an approximate total transacted value of SGD 300M+.
ERA Realty Network15+ years experience500+ transactions closedSGD 300M+ transacted
01Plain-language advice before recommendation
02Market knowledge used for pricing and timing
03Sincere, realistic assessment without pressure
Tailored Property Strategies
Clear, actionable advice designed for your specific situation.
Whether you are selling, investing, or upgrading, select your path below to explore how we can achieve your property goals.
Private seller
Sell my condo, landed or commercial property
Realistic pricing, preparation, launch strategy, viewings and negotiation.
LandlordRent out with better tenant fit
Tenant profile, rental positioning, marketing, documentation and lease handling.
HDB resaleSell, buy and move with less timeline stress
Contra planning, valuation, timeline buffer and renovation coordination.
UpgradeEC or condo transition planning
First timer, second timer, budget, timeline and sale-purchase coordination.
New launchCurated projects when timing fits
Project review, floor plan logic, exit strategy and comparison.
Why Melvin
A trusted advisor who listens first, explains clearly and acts decisively.
1
Senior Marketing Director at ERABacked by ERA Realty Network and APAC Realty’s platform.
2
Market knowledge and realistic strategyPricing and timing explained without overpromising.
3
Simplifies stressful transactionsPlain-language guidance from first discussion to paperwork.
4
Sincere, attentive and promptClient reviews repeatedly point to trust, patience and response.
15+ yearsActive in Singapore real estate since 2009.
500+Transactions closed across sales, purchases and rentals.
SGD 300M+Approximate total transaction value guided for clients.
C.E.H.A.Certified by SISV, Serial No. 010298/2010.
Proven Results in Complex Markets
Real outcomes from careful strategy, market knowledge and steady negotiation.
Real-world examples of how strategic planning, deep market knowledge, and calm negotiation secure optimal outcomes for clients, even in challenging scenarios.
Fast sale proofHDB million-dollar sale High-end rental
Sold Siena in one week
Strategic Pricing & Rapid Sale: Discover how meticulous preparation and targeted marketing led to a successful sale of this Siena unit within just one week.
Commercial nicheCantonment shophouse deal
Navigating Commercial Complexity: A look into the successful negotiation and closing of a prime Cantonment shophouse, demonstrating expertise across property sectors.
Landed sellerSeletar Hill landed sale with tenancy
Tenanted Landed Sale: Acting for the seller of a Seletar Hill landed home with tenancy in place, where viewing access was limited and most buyers were looking for own-stay use.
Sin Ming low-rise maisonette sale
Right Buyer, Right Terms: Secured a buyer at the right price for an original-condition low-rise HDB maisonette, while also meeting the seller's desired 3-month extension.
GCB rental tenant
Premium Tenant Acquisition: Securing a high-quality tenant for a Good Class Bungalow (GCB), highlighting a discreet and effective approach to luxury rentals.
Curated Property Opportunities
Meticulously marketed homes and investment opportunities.
1
Explore a current portfolio of carefully positioned properties.
2
Each listing is presented with comprehensive details, clear pricing logic and high-quality visuals.
3
Marketing is shaped to help serious buyers, tenants and owners make informed decisions.
Sell or rent feature story
Photos, buyer or tenant profile, location, price logic and enquiry form.
Permanent SEO asset
Kept online after sale to attract future owners in the same area.
Back to landing page
Listing traffic redirects toward consultation and seller leads.
New launch projects
Curated project pages for buyers and investors, without hard selling.
Project details plus clearer suitability, comparison and advisory framing.
Featured new launch
Project review before project promotion.
Each project page can include developer, tenure, unit mix, floor plans, who it suits, who should skip it, rental outlook and asset logic.
Project pagesSEO: project, district, MRT, floor planCTA: Ask if this fits my plan
District pagesNew launches by areaLinks to project reviews
Comparison articlesNew launch vs resaleBuilds trust before enquiry
Future SEO linking
The website grows into a searchable proof library.
Every future update should strengthen internal links instead of becoming isolated content.
Property news and guide articles
Area, condo, HDB or new launch pages
Current, rental and sold records
Reviews and case studies
Relevant landing page
Consultation form or WhatsApp
AI automation marketing plan
One property input becomes a full campaign, then strengthens the website.
Human approval remains important, but AI can handle the first draft and channel adaptation.
01
Upload photos
Property photos, floor plan, owner goals and pricing angle.02
Generate page
Listing or sold page, SEO title, meta description and lead form.03
Repurpose content
FB, Instagram, TikTok, YouTube, XHS and article drafts.04
Send traffic back
Every post links to a listing, case study, landing page or consultation.Ready to plan your next property step with clarity?
Whether you are buying, selling, renting out or restructuring, the site guides visitors toward a simple first conversation with Melvin.